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ABOUT US
OUR Beginning
Safa International established in 1989 based in United Arab Emirates which delivers well-integrated range of mass-market food products, with an aim to diversify the stereotype trend and introduc e the best quality food products with innovation that reshape life’s standard. Eve r since its establishment, we have added an array of products and brands to our portfolio.
Safa runs operations in 10 countries mainly in East Africa & MENA region, with portfolio of 35+ brands, over 300+ items.
OUR Mission
Safa International is committed to supplying the consumers and customers with the finest, high-quality products. Safa supports these goals with a corporate philosophy of adhering to the highest ethical conduct in all its business dealings, treatment of its employees, and social environmental policies. We have stayed true to our vision of creating a company that prides itself on professionalism, ethics and responsibility. Our premium Quality Food knowledge about food and capability offer our clients taste that is delicious and nutritious too.
OUR Vision
To be the leading and most innovative FMCG company in the region by providing high quality products to consumers.